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What is Thought Leadership & Why It Matters

Posted by Wendy Marx

Mar 25, 2019

What is Thought Leadership and Why It Matters 

Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it.

What exactly does it mean? 

Thought Leadership Strategy: How to Crush It in B2B Marketing

Posted by Wendy Marx

Dec 12, 2018

Thought Leadership Strategy: How to Crush It in B2B Marketing

Thought leadership strategy is like climbing a mountain. There's no shortcuts. It takes a lot of time and effort to work your way to the top, but once you're there...man, what a view! You'll also have the advantage of towering over your competitors. 

Online Reputation Management: How to Make Your Brand Stand Out

Posted by Wendy Marx

Nov 4, 2018

Online Reputation Management- How to Make Your Brand Stand Out

We've become a review-driven society. We like to know that it's a sure thing before we lay down our hard-earned money for it. We comb through reviews to ensure we're making the right decision. And that means that, as a business, online reputation management should be a top priority.

Thought Leadership Strategy: The 10 Biggest Mistakes You Need to Avoid

Posted by Wendy Marx

Apr 15, 2018

Thought Leadership Strategy: The 10 Biggest Mistakes You Need to Avoid

What is Thought Leadership & How to Hone Your Skills

Posted by Wendy Marx

Feb 16, 2018

What is Thought Leadership & How to Hone Your Skills

What is thought leadership? It's a question that has troubled business owners and entrepreneurs for years. The definition seems to expand year after year, while the term itself has blown up in search engines across the internet. Everyone wants it. So how can you get it?

Thought Leadership PR: How to Strengthen Your Business

Posted by Wendy Marx

Dec 17, 2017

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Thought leadership PR is especially necessary for the B2B business landscape. In an industry that often relies on expertise, credibility, and image, thought leadership builds a bridge of trust between B2B businesses and their buyers.

Thought Leadership Strategy: How to Craft a Powerful Bio

Posted by Wendy Marx

May 31, 2017

 Thought Leadership Strategy- How to Craft a Powerful Bio

[Editor's note: To ensure you have the latest information, we recently updated this popular post.] 

How does your professional bio support your thought leadership strategy? Is it like a silent wingman that leaves you hanging? Or is it more a reliable friend that boldly sings your praises to others? When done right, a bio undergirds your business goals and moves others to reach out to you.

How to Improve Thought Leadership Strategy with a Strong Vision Statement

Posted by Wendy Marx

May 16, 2017

How to Improve Thought Leadership Strategy with a Strong Vision Statement

A vision statement adds strength to your thought leadership PR strategy. It's gazing into the future, envisioning how your company will look in 5 to 10 years. It allows others to be able to appreciate what you're working towards, and support it. Your employees now have a roadmap for the future. 

How to Boost Your Thought Leadership PR with a Powerful Personal Brand

Posted by Wendy Marx

May 12, 2017

How to Boost Your Thought Leadership with a Powerful Personal Brand

A personal brand is like a powerful fuel for thought leadership PR -- and when used correctly with other PR tactics, it can skyrocket your success.

What Is Thought Leadership and How to Attain It

Posted by Wendy Marx

Mar 27, 2017

People will often call us for our PR services because they have the goal of becoming thought leaders.Thought leadership is one of those terms that is liberally sprinkled about but often lacks a clear definition. 

 
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Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Iconâ„¢.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx