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How to Create a Killer Instagram PR and Marketing Strategy

Posted by Wendy Marx

Aug 7, 2019

How to Create a Killer Instagram PR and Marketing Strategy

Instagram is home to 1 billion active users -- 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results.

Want the Best PR? Avoid These 8 Big PR Mistakes

Posted by Wendy Marx

Jul 22, 2019

Want the Best PR_ Avoid These 8 Big PR Mistakes

Ah...the good ol' relationship between journalists and PR professionals. "Complicated" just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens. 

Content Promotion Strategies: How to Supercharge Your Content

Posted by Wendy Marx

Jul 14, 2019

Content Promotion Strategies_ How to Supercharge Your Content

There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help.

Owned Media: How to Create the Best Content

Posted by Wendy Marx

Jun 27, 2019

Owned Media_ How to Write the Best Articles (2)

Your B2B PR strategy is much like a clock -- when you take off the face, you come head to head with many moving parts that all work to give you that end result. Each gear has its own job, which is essential to the smooth function of the overall product.

One such component is owned media, which includes the writing and self-publishing of articles. Let's take a few moments to look a little closer at this component and see how it can work for your strategy.

PR Strategy: 5 Powerful Secrets to Awesome Media Attention

Posted by Wendy Marx

Jun 20, 2019

PR strategy_ 5 Powerful Secrets to Awesome Media Attention

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy.

How to Create the Best B2B Content in Your Industry

Posted by Wendy Marx

Jun 6, 2019

How to Create the Best B2B Content

B2B content creation is much like creating anything else. It takes hard work and time to create something of quality that people will admire and use for years to come.

PR Strategy: How to Make Journalists Happy

Posted by Wendy Marx

May 27, 2019

PR Strategy_ How to Make Journalists Happy (1)

What the heck do journalists want? 

That's a question many a harried PR professional has asked. Unfortunately, the relationship between PR pros and journalists can be fraught with each side wondering what's wrong with the other. 

How can public relations pros and journalists work better together? Read on to learn how to adapt your PR strategy to the needs of journalists in your industry to get the best results.

How to Do B2B Content Marketing That Doesn't Suck

Posted by Wendy Marx

May 10, 2019

 How to Do B2B Content Marketing That Doesn't Suck (2)

First, I wanted to give you the opportunity to check out this post as video:

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"B2B content marketing is so easy, anyone can do it." I've heard this idea thrown around countless times. And I can't help but shake my head at the notion. Yeah, sure, anybody can write a blog, but that doesn't mean it's going to have an audience. It takes a lot more than basic writing skills to create successful B2B content.

A Useful New Model to Get The Edge in Public Relations

Posted by Wendy Marx

May 2, 2019

 A Useful New Method to-1

Photo Credit: Frank McKenna

Public relations is changing in the blink of an eye.

There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind.

PR Strategy Not Working? Here's How to Fix It

Posted by Wendy Marx

Apr 24, 2019

 PR Strategy Not Working_ Here's How to Fix PR Strategy Mistakes 

"Get me some PR."

Unfortunately, PR doesn't work like that. You can't just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective.

 
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Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx