Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren't master communicators when it comes to our own profession. A recent study showed that a significant number of executives don't believe that PR delivers good value for their brand. What can we do to combat this?
Before you panic, let's look at this as a doctor would a patient. Let's discover what the problem is, decipher the root cause, and prescribe the best remedy.