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PR's Public Relations Crisis: How to Fix It

Posted by Wendy Marx

Oct 14, 2019

PRs Public Relations Crisis_ How to Fix It

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren't master communicators when it comes to our own profession. A recent study showed that a significant number of executives don't believe that PR delivers good value for their brand. What can we do to combat this?

Before you panic, let's look at this as a doctor would a patient. Let's discover what the problem is, decipher the root cause, and prescribe the best remedy.

Influencer Marketing Strategy Is Changing: How to Adapt

Posted by Wendy Marx

Oct 4, 2019

Influencer Marketing Strategy Is Changing_ How to Adapt

Influencer marketing strategy, although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. What's different in the B2B marketing strategy? How can you use it to its best advantage in your own strategy? 

5 Thought Leadership Trends That Will Impact Your Strategy

Posted by Wendy Marx

Sep 18, 2019

5 Thought Leadership Trends That Will Impact Your Strategy

Thought leadership is a tested concept that works. But the tactics behind this strategy have changed. So what should you know about thought leadership as it is today? Let's look at the top thought leadership trends that impact strategy and how you need to respond to these trends.

PR Strategy: What You Need to Know About Earned and Owned Media

Posted by Wendy Marx

Sep 8, 2019

PR Strategy_ What You Need to Know About Earned  and Owned Media

For years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true?  

How to Leverage AI in PR for Amazing Results

Posted by Wendy Marx

Sep 1, 2019

How to Leverage AI in PR for Amazing Results (1)

Artificial intelligence, or AI, is nothing new. If you've been working around PR and marketing, you no doubt already use it to some degree. But what is on the horizon for this technology -- and how should brands use AI in PR to drive results?

PR Trends: How to Empower Your PR with SEO

Posted by Wendy Marx

Aug 20, 2019

PR Trends_

 

(To ensure you have the latest content, this post was updated on Oct. 4, 2019).

[Psst...looking for some SEO tools? Scroll to the bottom to find our recommendations]

PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we're going to focus on one trend that works  well with digital public relations, yet is often neglected -- SEO.

How to Create a Killer Instagram PR and Marketing Strategy

Posted by Wendy Marx

Aug 7, 2019

How to Create a Killer Instagram PR and Marketing Strategy

Instagram is home to 1 billion active users -- 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results.

Want the Best PR? Avoid These 8 Big PR Mistakes

Posted by Wendy Marx

Jul 22, 2019

Want the Best PR_ Avoid These 8 Big PR Mistakes

Ah...the good ol' relationship between journalists and PR professionals. "Complicated" just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens. 

Content Promotion Strategies: How to Supercharge Your Content

Posted by Wendy Marx

Jul 14, 2019

Content Promotion Strategies_ How to Supercharge Your Content

There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help.

Owned Media: How to Create the Best Content

Posted by Wendy Marx

Jun 27, 2019

Owned Media_ How to Write the Best Articles (2)

Your B2B PR strategy is much like a clock -- when you take off the face, you come head to head with many moving parts that all work to give you that end result. Each gear has its own job, which is essential to the smooth function of the overall product.

One such component is owned media, which includes the writing and self-publishing of articles. Let's take a few moments to look a little closer at this component and see how it can work for your strategy.

 
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Wendy Marx

Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. An award-winning B2B public relations pro, she has helped many small- & medium-sized firms (SMBs) become well-known industry brands and transform their businesses, going from Anonymity to Industry Icon™.

Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets. 

View all posts by Wendy Marx